Rob Gifford

Managing Director, Experience Design Mad*Pow

Day 3: Wednesday, February 26, 2020

Wednesday, February 26th, 2020

10:30 AM The Decision Experience: Simplifying & Optimizing Choice Architecture

From retirement funds to insurance quotes, financial service companies are employing digital experiences to bring more choice directly to their customers. While this choice is often empowering, it can also be disorienting if we don’t design them with predictable behavior patterns in mind. During his keynote, Rob will provide a grounding in the psychology of
choice and outline practical ways to simplify decisions so we can leave our consumers feeling confident and satisfied.
Topics addressed:

+What key behaviors and limitations guide consumer choice?
+ How do we make options easier to compare and evaluate?
+ How much choice is too much?
+ What type of decision guidance and support is most effective?

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda

In Partnership With :

Design & Innovation Global

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