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Blurred Lines: How the Product-Service Continuum is Transforming

Thank you to all our attendees and on-demand viewers for joining us at Service Design Digital Summit! Looking to attend another Design & Innovation Global Digital Event? Back by popular demand, join us July 21-22, 2020 at Design Thinking Digital Summit! Want to be more involved? Email us for more information.

Designing Effective Experiences in a Remote World

Service Design enables designers to transform customer and employee experience by creating human-centered innovation incorporating the entire ecosystem of back end and front stage players. 

Whether you are a product or service organization, companies are challenged with a new found layer of fulfilling top-notch customer service, customer delivery, and service experience. 

On-Demand Access Available
How to view sessions after the event:

Wasn't able to attend live? Take a look at the Service Design Digital Summit Sessions Recorded Presentations from USAA, Google, Ebay, and more!

Featured Service Designers

Alley Rutzel

Alley Rutzel

UX Director

Google

Daniela Busse

Daniela Busse

Head of Design Research

eBay

Meriah Garrett

Meriah Garrett

Chief Design Officer

USAA

Marisa White

Marisa White

Lead Analyst-Design & Innovation

Customer Management Practice

Mark Tippin

Mark Tippin

Head of Services

MURAL

Paul Sullivan

Paul Sullivan

Solution Lead

VMware Pivotal Labs

Prabhas Pokharel

Prabhas Pokharel

CEO

Reduct Video

Viraj Patwardan

Viraj Patwardan

VP, Digital Design & Consumer Experience

Thomas Jefferson University & Jefferson Health

What is Service Design?

There are several components that must be designed and appropriately integrated to create a comprehensive, seamless customer experience.

A Tale of Two Coffee Shops

Fjord has worked to create an applicable, simple way to distinguish the meaning of Service Design in people’s day-to-day lives, utilizing the relatable example of two coffee shops.

Evolution of Service Design

This timeline features the evolution of service design, highlighting how this methodology emerged back in 1982, the thought leaders who brought it to life, the various academic and association networks that have contributed to its popularity, and how it is recently being leveraged as a business strategy in the world’s most competitive companies.

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